Luxury Lingerie Brands

Created in partnership with leading lingerie house Bendon, Heidi Klum Intimates brought Heidi Klum’s fashion sensibility to a collection built around femininity, beautiful fit and sophisticated everyday glamour.

The collection pairs delicate lace, embroidery and soft-touch fabrics with flattering contemporary silhouettes, moving easily from elegant everyday lingerie to pieces designed to feel a little more special. We particularly love the attention given to colour, subtle contrasts and small decorative details that elevate otherwise beautifully wearable designs.

Treatly has curated Heidi Klum Intimates bras, briefs, thongs, suspender styles and nightwear, chosen for their balance of style, comfort and understated luxury.

Founded in Paris in 1947, Rosy is a true French lingerie heritage name, with its roots firmly in the tradition of corsetry.

Rosy combines this long-standing expertise in shape and construction with a distinctly French approach to lingerie design. Refined lace, embroidery, sheer detailing and beautifully considered silhouettes are often given a modern twist through colour, print or unexpected finishing touches.

There is a quiet confidence to Rosy lingerie that we particularly love. It can be elegant and romantic without becoming predictable, playful without losing its sophistication, and always feels unmistakably considered. Treatly stocks a selection of Rosy bras, briefs, thongs, suspender styles, corsetry and nightwear.

Shell Belle Couture is lingerie for those moments when ordinary simply will not do.

Founded by British designer Michelle Blenkinsopp-Guild in 2010, the label draws inspiration from vintage glamour, the romance of travel and the elegance of the 1920s and 1930s. Designs are created in England and brought to life by the brand’s specialist atelier in Mauritius using sumptuous silks, delicate tulles, French Leavers lace and beautifully intricate detailing.

The result is exquisitely feminine lingerie and nightwear with the feel of a modern heirloom. Treatly has carried Shell Belle Couture bras, briefs, suspender styles, silk slips, chemises and kimonos, pieces selected as much for their craftsmanship as for their beauty.

Pleasure State Couture sits at the most luxurious end of the Pleasure State world: lingerie where fashion, technical construction and unapologetic glamour meet.

Designer Kay Cohen launched Pleasure State at Australian Fashion Week in 2004 with a collection notable for its vintage French lace, silk, woven fabrics and crystal detailing. Its distinctive aesthetic quickly attracted prestigious international stockists and developed into the Couture collection.

Expect sophisticated silhouettes, intricate embroidery, beautiful lace, silk accents and signature finishing details, often combined with exceptionally smooth, supportive construction. These are pieces designed to be noticed, yet created with the fit expertise required to make them genuinely wearable.

Pleasure State Couture is one of the labels we are especially proud to include within the Treatly collection.

Few lingerie names are as closely connected with the glamour of Hollywood as Frederick’s of Hollywood.

Founded in 1947 by Frederick Mellinger, the brand became famous for lingerie that celebrated curves rather than hiding them and helped popularise the dramatic push-up silhouettes for which it remains known. Its Hollywood Boulevard flagship became an institution in its own right, cementing the label’s connection with decades of screen glamour and provocative fashion.

Today that playful confidence remains central to Frederick’s. Expect sculpted bras, balconette and push-up shapes, lace, seductive detailing and lingerie designed to make an impact.

We love Frederick’s for bringing something bold, glamorous and unmistakably different to a Treatly box.

Fayreform proves that fuller-cup lingerie need never compromise on elegance.

Part of the Bendon family, Fayreform specialises in beautifully engineered lingerie for fuller busts, bringing together support, shaping and refined design. Its collections are known for thoughtful cup construction and dependable fit, softened with lace, embroidery and sophisticated detailing so that the technical work is never allowed to dominate the finished piece.

This is one of the reasons we particularly value Fayreform at Treatly. It allows us to offer customers in larger cup sizes lingerie that still feels special, feminine and carefully designed rather than purely functional.

It is understated luxury with serious fit expertise behind it.

Lovable represents the softer, effortless side of the Bendon lingerie family.

Designed around comfort and easy wearability, the label became particularly well known for smooth silhouettes, soft fabrics and lingerie that feels uncomplicated while still looking feminine and polished. Its best-loved seamless designs are a perfect example: clean enough to disappear beneath clothing but considered enough to feel far removed from purely functional underwear.

Alongside its everyday pieces, Lovable has also explored lace, colour and playful styling, creating lingerie that feels relaxed rather than overly formal.

For Treatly, it offers a lovely counterpoint to some of our more dramatic designer labels: beautifully wearable lingerie you can reach for again and again.

Evollove brought a fresher, more playful personality to fuller-bust lingerie.

Created within the Bendon portfolio, the collection was designed particularly with D-G cup customers in mind, combining supportive construction with colour, pattern and fashion-led detailing. Rather than treating larger cup sizes as an exercise in practicality, Evollove embraced statement prints, lace, texture, longline silhouettes and more youthful styling.

That balance is exactly what makes the label interesting for Treatly. The pieces have the engineering expected from a lingerie specialist but often feel lighter, brighter and less conventional than traditional fuller-bust collections.

It is a label for customers who want their lingerie to fit beautifully without blending quietly into the background.

Me. by Bendon was created around a wonderfully simple idea: beautiful lingerie should reflect the woman wearing it rather than tell her who she ought to be.

The fashion-led collection combines Bendon’s decades of technical lingerie expertise with a more contemporary, individual aesthetic. Modern lace, fresh colour palettes, smooth everyday shapes and updated versions of some of Bendon’s best-loved silhouettes give the range a versatile feel, moving between understated essentials and pieces with a little more personality.

We particularly like the relaxed confidence of Me. by Bendon. It feels modern and feminine without trying too hard, while the construction and fit reveal the experience of the lingerie house behind it.

Pleasure State My Fit takes the seductive glamour of Pleasure State and applies it to one of lingerie’s most technically demanding jobs: creating an exceptional push-up bra.

The collection is known for clever graduated boost technology, designed to adjust the amount of lift according to cup size, together with supportive soft-touch cup linings and beautifully considered construction. Lace, plunge shapes, convertible straps and signature crystal details ensure that the engineering remains hidden beneath a distinctly luxurious exterior.

My Fit has become one of Pleasure State’s enduring signatures because it combines drama with practicality particularly well.

For Treatly customers who love a beautifully shaped silhouette and lingerie with a little extra impact, it is an easy collection to fall for.

Pleasure State White Label was created as the more accessible, everyday expression of the Pleasure State aesthetic.

Where Couture embraces high-impact luxury, White Label translates the same sophisticated femininity into pieces intended to slip more naturally into an everyday lingerie wardrobe. Smooth contour shapes sit alongside lace, satin-like finishes, rich colours and flattering coordinated briefs, giving the collection an elegant, polished feel without becoming overly elaborate.

What we love about White Label is precisely that balance. It still feels unmistakably like designer lingerie, but it is lingerie designed to be worn rather than saved.

For a Treatly box, it gives us the opportunity to offer a little Pleasure State glamour in an effortlessly wearable form.

Charnos has been part of the British lingerie landscape for generations.

The name first became established through hosiery before expanding into lingerie in 1958, developing a reputation for elegant pieces that place genuine emphasis on fit, support and comfort. Its lingerie combines classic foundations with feminine fabrics, lace, embroidery and beautifully flattering shapes, making it particularly strong for customers who prefer sophistication to passing trends.

There is something reassuringly timeless about Charnos. The designs feel polished rather than fussy and luxurious without becoming impractical.

That makes Charnos a natural fit for Treatly: established lingerie expertise, wearable elegance and pieces that deserve a place in the drawer long after the box has been opened.